La Riche Directions Vegan Hair Dye (White toner)

Something a bit different today but still freefrom.


This photo from Amazon cause my photos were awful!

After having coloured my hair many bright colours over the last ten years I decided to dye my hair black just before I gave birth to Toddlerini, naturally this bored me after about a week and I’ve been gradually getting back to my natural colour ever since. About two weeks ago I got bored with my natural dark blonde hair and decided to bleach it. I of course was left with quite a bit of yellow (thank you Celtic ginger genes). This little pot of dye is designed to turn them a whiter shade of pale.

La Riche Directions White Toner/Hair Dye

What is it?
Temporary white hair dye
Used to cancel out yellow tones in bleached hair

Wash hair with clarifying shampoo
Towel dry
Add dye
Sit and wait for 15 mins (some would say upwards of an hour – it will not damage your hair)
Rinse in warm not hot water
Dry as usual

Free from:
Animal products
Animal testing

Thus suitable for:
Pretty much everyone

Looks like:
A small tub of hair dye
Lilac (don’t worry it just cancels yellowy tones

Smells like:

Feels like:





These photos are mine. Both photos are in the shade and look slightly darker than in real life. I tried to get them both at the same time of day, 24 hours apart.

£3.50 from Amazon – I hear you can get it from about £1.50 if you live near a shop that stocks it. I needed two tubs for my shoulder length (but thick) hair.

Not only is the tone a cleaner brighter blonde but the condition of my hair feels fantastic.
There is a very visible lack of yellow now it has been replaced by yummy white tones.
This is actually the colour my hair was as a child.
In direct sunlight my hair is a lovely shiny platinum
I feel like a Targaryan
Call me Khaleesi etc etc etc.
I will definitely use this again.

5/5 – awesome stuff!

Edited to add: Directions come in loads of different colours too, from black to pastel pink and indeed this white toner.

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One thought on “La Riche Directions Vegan Hair Dye (White toner)

  1. […] Strawberry and Vanilla Cones ‘Cornettos’ Violife Cheese Block Swedish Glace Icecream Directions Hair Dye Lazy Day Tiffin 10 Acre Cheese & Onion Crisps Food Heaven Cheesecake Sainsbury’s Naans […]


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